Posted on November 25, 2015 by Katydid Collection
Psst...need a gift idea!? Katydid's Gift Guide has something for everyone on your holiday list.
Katydid Collection offers many cap styles so you'll be covered this gift giving season. Check out our Gift Guide for 2015; featuring Katydid original fashion trucker caps. These hats are perfect for all your friends and family....from the Cowgirl Bestfriend to the Free Spirit and Coffee Lover Girl. Great for stocking stuffers or a gift for that special person in your life since they are priced at only $22.95! It's time to get shopping! KatydidCollection.com is your one stop shop for amazing holiday gifts.
We have your shopping list covered!
This post was posted in Announcements, Fashion Blog, Trends and was tagged with Katydid, katydid collection, holiday, 2015, gift guide, 2015 gift guide, caps, hats, for the coffee lover, for the free spirit, country music lover, southern girl, trucker caps, fashion headwear, christmas gift ideas
Posted on November 2, 2015 by Katydid Collection
(DALLAS) November 2, 2015 –Thomas Jefferson said, “I’m a great believer in luck. And I find the harder I work, the more I have of it.” If that’s the case, then call entrepreneur Katy Messersmith one lucky lady.
The owner of Katydid Collection, a Dallas-based womenswear and accessories company, Messersmith held an enviable first page Google position, was among Inc. 500’s list of fastest growing privately held companies, and a favorite wholesaler to boutiques nationwide. However, in 2012 her business changed dramatically. Due to Google’s Penguin and Panda algorithm updates she nearly lost her business, and a whopping $4.5 million in sales. Frustrated and scared, Katy rolled up her sleeves and worked harder than ever on her business; scanning the e-commerce horizon for another means of retailing her Katydid Collection womenswear designs.
Katy discovered Seattle-based Spreesy, a one-stop, social-selling platform and decided to test one of her trucker hat designs. The Katydid Collection’s Lake Hair Don’t Care women’s trucker hat went viral generating 2 million views, 12,000 comments and 16,500 shares all via a single Facebook post. Since then, products in the Katydid Collection as well as wholesale items have seen similar success.
“I’m sold. It was an amazing test and also a testament to the power of social media for retailers like me,” said Messersmith, founder and owner of Katydid Collection. Messersmith, who holds no financial or personal interest in the company credits Spreesy for helping put the company back on course.
“It has generated tremendous revenue but equally important, it gives us another means of reaching our potential customers where they want to be engaged by discovering and discussing trends, products and services that are relevant to their lifestyle,” Messersmith explains.
According to the company’s web site, the software enables businesses and individuals using Facebook and Instagram to sell directly to where their potential customers are the most engaged and receptive.
About Katydid: The Katydid Collection lifestyle brand includes women's apparel and accessories. The youthful yet edgy styles, vibrant colors, and signature popular motifs mixed with unexpected patterns have become wardrobe staples for women of all ages. While clients are drawn to the brand’s unique designs and creative embellishments, repeat customers return for the exceptional quality of the garments. Insisting on the highest standards for the Katydid brand, the entire apparel line is made in the USA. The label is sold in more than 5,000 boutiques across the nation.
About Spreesy: Founded by two college dropouts, Spencer Costanzo and Braydon Batungbacal, Spreesy enables direct selling over Instagram and Facebook. Spreesy allows businesses to easily monetize their followings, enabling them to capitalize on the thousands to millions of people who have already demonstrated interest in their products. Spreesy is completely free to use and trusted by thousands of merchants.
This post was posted in Announcements
Posted on June 8, 2015 by Alexandria Small
Katydid Collection is a popular brand around the country, but Southern boutique owners are particularly successful with selling Katydid in their stores. We talked to Oklahoma-based business owner of Dixie Pearl, Paula Richardson. Dixie Pearl is a Southern boutique that features "gotta have it" designs. Paula told us about starting her own business and, of course, her Katydid favorites.
Katydid Collection: What is the history of your boutique? How did you get started and how have things evolved over time?
Dixie Pearl: We started in January 2014 with an online store on Facebook, and did not have much money to start with – so we all worked for free the first several months with our investment dollars going straight to the vendors that supplied our shirts and accessories. In the summer we started working vendor shows and spent money we didn’t have on inventory that we had confidence in based on the products that were getting the most attention on Facebook. Those shows were great because that is when we started networking – and making a profit. From there we connected with about 6 different boutiques – some that we wholesale to, and others that we work directly with as the retailer. We also have an "official" online store: dixiepearlboutique.com.
KDC: How and why did you choose the name Dixie Pearl?
DP: We are a family owned and operated small business. My daughter and I came up with the name by brainstorming. We've each adopted our new nicknames – Jennifer (our designer) is Dixie, and I (the owner) am Pearl!
KDC: What are your top five brands that you carry? What are your top five products?
DP: Our top brand is our own unique Dixie Pearl design - created by our Graphic Designer (and my daughter) Jennifer Chipman. All of our tops are “locally designed with you in mind” We accent our custom tops with bracelets, trucker hats and necklaces from Katydid- carrying an OKLAHOMA and SOUTHERN GIRL theme! We also carry products from brands like Ethyl & Myrtle, The Royal Standard, and Gleeful Peacock – exciting companies that accent our Dixie Pearl design wonderfully!
KDC: What is your favorite Katydid Collection design and why?
DP: It’s hard to say, we love the Oklahoma and Southern girl trucker hat collection, and the Oklahoma state shaped necklaces are faves also. These are perfect matches for our Dixie Pearl line, and we have had success carrying these products.
KDC: What is your biggest challenge as a retailer?
DP: Understanding that not everything we design is going to sell. You come up with a few items that are big hits, and they carry you. There are other designs that sell with some regularity – requiring patience, and then those items you are lucky to sell at cost.
KDC: What is one piece of advice you wish you had before you opened your store?
DP: Not everyone is going to be as excited about your designs as you might be. There are times to be subjective, and times to be objective; balancing the two is a key to success.
Make sure to visit Dixie Pearl's online boutique.
Posted on May 14, 2015 by Alexandria Small
Katydid's website is swimming in printed summer flip flops! With over 100 prints to choose from, you're more than likely going to find (at least) one you love. For the latest flip flops, Katy was inspired by the high fashion prints on the runways. And of course, it wouldn't be a Katydid collection without some sports, state love and school colors thrown in there too. Summer will be here before you know it, so get your Katydid flip flops today.
From left to right: Wave in black, fashion print, Texas blue and red chevron, pink chevron, leopard pink ribbon, Texas in orange, blue chevron, Victorian print
Posted on April 27, 2015 by Alexandria Small
One trend that always seems to be in style is the Aztec print. With the endless variations and colors you can combine in an Aztec print, you won't get bored with it. Geometric shapes and lines add dimension to a print to make it stand out, especially when you're in fun Katydid colors! Katydid's southern girl style goes great with Aztec. Even just a touch of Aztec on your Katydid Texas tee or tank will give your outfit an instantly cool vibe. We selected a few of our top Aztec print picks on the Katydid website, so make sure you check them out and find your favorites too.
- Aztec Texas tee
- Aztec Texas baseball cap
- Aztec watch
- Aztec Texas tank
- Love flip flops
- Love Forever and Ever tank
- Aztec Texas tank
- Aztec Texas raglan tee
- Aztec cuff
- Aztec wallets
Posted on April 13, 2015 by Alexandria Small
Katydid tees are worn by women with different interests and lifestyles and we're always excited to see how our customers incorporate Katydid into their looks. Jeans and a Teacup blogger Jessica recently styled our "Eat Sleep Blog Repeat" tank from our newest collection, the #OOTD Collection. Jessica lives in Los Angeles where she teaches music to preschoolers part time and works as a TV actress and extra (how cool!). We love how Jessica paired her Katydid tank with a striped blazer and classic skinny jeans. She completed the look with a chic gold necklace. Check out her blog Jeans and a Teacup to see more photos of Jessica's Katydid #OOTD look!
The tank Jessica styled is just one of the many pieces of the new Katydid Collection #OOTD line. Find more fashionably fun tees and tanks on our website. Which one are you going to make your next #OOTD?
Posted on April 6, 2015 by Alexandria Small
According to the Autism Society website, 1 in 68 babies in the United States are born with autism. The earlier it's diagnosed, the better. So that's why we have to raise awareness for autism. If left untreated, autism can cause delayed motor skills, difficulty carrying a conversation, and reasoning abilities. And it's not something that can be cured, only managed. So wearing these Katydid autism awareness can help put the puzzle pieces together.
This April, help raise awareness with these cute fashion items available on Katydid Collection's website.
Posted on March 7, 2015 by Alexandria Small
Spring 2015 runways were covered in denim. Everyone's favorite casual go-to goes couture this season. Every designer from Louis Vuitton to Gucci showed all sorts of denim designs and in some cases, head to toe denim looks. Katydid Collection tees and tanks just happen to go perfectly with this season's hottest denim. See what what Katydid is styling with jeans for spring 2015.
Pattern: Switch up the classic blue with printed jeans. When you have a cute pattern on your jeans, you can easily throw on your favorite tee or sweater and have a complete look.
Get the look: Two by Vince Camuto Skinny Jeans Paintbrush-Print Jeans
Patchwork: It isn't just for old ladies anymore! Patchwork can be very chic and fun especially when it's tailored and polished-looking.
Get the look: Esprit Patchwork Jeans
Wide Leg: This is a total 1970s-inspired trend that pops up occasionally in the fashion cycle. Wear a more fitted top to balance out the volume on the bottom.
Get the look: ASOS Bell Flare Jeans
Light Wash: Turn the color volume to the opposite end of the spectrum. While super-dark jeans will always be flattering and in style, light washes are also popular this spring.
Get the look: Vigoss Distressed Skinny Jeans
Zipper Details: A decorative zipper adds a little edginess. It's an easy way to add interest to your outfit without going over the top.
Get the look: Paige Denim 'Demi' Ultra Skinny Jeans
If you're feeling bold, combine some of these trends for a look that's even more fashion forward!
This post was posted in Trends
Posted on March 3, 2015 by Alexandria Small
MLB season will be here faster than you can say home run. When you go to a baseball game in Texas, you'll need a stylish yet sporty outfit that's comfortable and cool. Katydid Collection has new baseball designs for 2015 that cover all of the bases so you can knock it out of the park with you outfit. Look cute at the ballpark with a variety of Katydid tees and accessories.
Posted on March 1, 2015 by Alexandria Small
Do you have your green outfit ready for St. Patrick's Day? Avoid getting pinched and rock your green in honor of St. Patrick, the patron saint of Ireland. Make sure to order your St. Patty's Day tee from Katydid in time for March 17th. Wearing green (better yet, a Katydid St. Patty's tee) is a must. Who knows, maybe you'll even find a lucky 4-leaf clover on March 17th.